Joanne as a Head of Global Marketing and Business at Tmoney, a sole operator of integrated ticketing platform in Seoul Metropolitan Area and an issuer of national interoperable smartcard in South Korea, oversees global business and marketing initiatives in terms of business development, marketing strategy. She has 15+ years of experience in global businesses including public transportation and biometric access control industries, where she has had the privilege of offering to world-class global partners and prospects from Automated Fare Collection and ITS industries, sharing Tmoney’s knowledge and experiences accumulated for the last two decades.
Sessions
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June 07: Improving the passenger experience with smart ticketing and payment
Be-In Be-Out Ticketing Scheme for Public Transportation In a Megacity ‘Seoul’
Tmoney's Tagless Solution based on a Bluetooth Low Energy("BLE") technology has allowed a Be-In and Be-Out ticketing scheme in public transportation for the first time in the world, running its CBT (Closed Beta Test) successfully in Seoul metro stations in 2022. Further to its recent success on the pilot project, it has expanded its milestones in an integrated manner to implement the state-of-the-art technology into public buses which has much more sophisticated environments than subway gate settings. It is expected to implement on all metro stations and buses in one of the major megacities 'Seoul' in the near future. In this session, it discusses about the best practices of 'Be-In Be-Out' that acts as an enabler for the public transport to become more accessible and fully contactless in this New Normal era.
