With a degree in Social Communication from the Catholic University of Pernambuco and specializations in Marketing and Project Management from Stafford House in London, she began her career as an account manager, focusing on product communication strategy, particularly in the mobility sector.
Combining product and marketing skills, she led the user experience strategy for the launch of an innovative mobile proximity payment system using Bluetooth technology on the BRT Sorocaba. This pioneering project aimed to digitize access to public transportation, offering a practical and convenient solution for passengers.
Currently, as a Director of Products, she plays an active role in the strategy and business development related to mobility in the public, private, and societal sectors. Her involvement spans across various areas, aiming to drive solutions that enhance mobility and bring tangible benefits to cities.
Sessions
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June 06: How to equip our workforce with the necessary skills for the transition to clean bus technologies and digitalisation
BRT Sorocaba
BRT Sorocaba is an innovative business model in bus transportation. Two established corporations have joined forces to revolutionize the Brazilian market through this groundbreaking project. By introducing prior-construction concessions, Sorocaba stands out among other cities in the bus transportation segment. The key highlight of this model is the comprehensive involvement of the concessionaire. They implement, invest in the fleet, operate efficiently, and maintain the entire transportation system. This integrated approach ensures a seamless and sustainable transport experience for Sorocaba's residents. Additionally, BRT Sorocaba incorporates innovative features like embedded technology for enhanced efficiency and a smooth passenger experience. Clean energy generation through solar power promotes environmental sustainability by reducing the transportation system's carbon footprint. Furthermore, camera monitoring ensures the safety and security of passengers throughout their journey.
