Annie Leung is the General Manager – Marketing and Customer Experience of MTR Corporation and has been working in communication, product development, digital marketing, customer experience and brand management for over 30 years. Annie is the pioneer to introduce Customer Relationship Management and Mobile Apps to enhance the service quality for rail customers. Currently she is responsible for the planning and strategic development of customer experience and launching of innovative and digital services in enhancing overall customer satisfaction, supporting the Corporation’s vision to become a global leader in customer service.
Sessions
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June 07: The innovation agenda: Putting the customer at the heart of new tenders
MTR “Go Smart Go Beyond – Smart and Inclusive Journey”
With our vision of “Go Smart, Go Beyond”, MTR is dedicated to accelerating growth and development in all walks of life by providing best-in-class railway service through digitalization as well as renewing the public transport experience with greater customer focus. We strive to revitalize railway services through digital transformation by digitizing station services and processes, and empowering our customers to get access to travel information at their fingertips. At the same time, we ride on technology to introduce various new services that would create inclusive travelling experience for our customers. Going ahead, MTR will continue to extend innovative mobility initiatives to more physical touchpoints under the vision "Go Smart Go Beyond", hoping to provide more convenient and digitalized services to our customers.
