Alberto Rodríguez is Masabi’s Business Development Director for Iberia and Latin America, based in Spain. His career to date has spanned both the globe and the transport, telecommunications, and technology and business consulting sectors. His role involves overseeing all of Masabi’s Business Development operations in Spanish-speaking territories, where he leads the negotiation, development and deployment of digital ticketing solutions. A career technologist, Alberto’s focus is on how solutions can be implemented that can save organisations and their customers time and money – streamlining operations and enhancing customer experience.
Sessions
-
June 07: Improving the passenger experience with smart ticketing and payment
How Fare Payments as a Service (FPaaS) is changing the transportation landscape across Spain
In this presentation, we will explain how a SaaS-based approach to fare payments is being embraced by authorities and operators across Spain, making it easier for passengers to discover, access and ride services. The presentation will showcase how operators and authorities such as EMT Valencia, ATTG, Bilbobus, Lurraldebus have implemented the latest fare innovations quickly and cost effectively, and with minimal disruption to their services, making it easier and more convenient for passengers to use public transport. This in turn drives the reduction in private vehicle journeys, alleviating environmental pressures and strengthening regional and national green agendas. The presentation will also feature a guest speaker from one of these agencies to give their perspective on the process.
